Position your brand with clarity

For small businesses that want to grow and need direction. We analyze your market, social media, brand and communication, and deliver a clear action plan in up to 72 hours.

request my brand x-ray
Renata Coutinho, re.co consultant
25 yearsworking in advertising, branding, design and technology.

What you get

A complete diagnosis with three connected deliverables: understand your market, know how to position yourself in it, and have a practical plan to put it into action.

Analysis of the market you work in

A map of your direct competitors: how they position themselves, what they communicate and at what price. You see where the open space is for your business to grow.

Analysis of your brand positioning

Where your brand stands today in that market, and the improvements that make sense for your strategic goals. Practical recommendations, applied to your business.

Action plan with a clear step-by-step guide

An audit of your digital channels, with improvements designed to reach your ideal audience and grow sales. You leave knowing exactly where to start and which actions to take.

Our artificial intelligence agent is built with care, using the methods Renata Coutinho developed over 25 years of work, from startups to multinationals, to speed up the analysis without losing depth. Everything goes through our review, point by point, before it reaches you.

How the diagnosis reaches you

A PDF with clear guidelines and a simple step-by-step.

  • 1Your market and your real competitors.
  • 2Brand points of attention, from the most urgent to what already works, based on your current reality.
  • 3An action plan split between what you do yourself and what goes to a technical team.

What clients say

Small businesses across many niches and locations.

I'm delighted, because I can already learn more about the market. We've had several ideas for improving our communication just from what I've read so far.

Your work is incredible. You have amazing experience and knowledge, and you convey confidence. Loved it! I want to congratulate you and say go for it, it's going to work.

KellyLooKel · Second-hand fashion

Impressed with this diagnosis from re.co. I've had a company in Ireland for 3 years, I run everything on my own, and I really needed to understand the market better and organize everything about the brand. Getting clear direction for this new phase of expansion here was essential. Every small business needs this X-ray. Such a wealth of detail.

DanielaJoy Foods · Gluten-free food, Ireland

re.co was essential for our positioning in the market.

They bring technology together with communication concepts and help us save time and find shortcuts. Everything very fast, simple and effective.

Highly recommend!

DaviFale Alfa · Languages and internationalization

We'd like to thank you so much for the X-Ray! It made A LOT of sense to us, and it was very important to get such a careful, strategic outside view of Casa do Caminho.

The work is flawless, and you can see the care in every point raised. We're already putting your feedback and suggestions into practice, especially the points that can help us strengthen our positioning and expand our sales opportunities.

It was very valuable to see Casa do Caminho from a different perspective and to understand that some things we already do can be boosted with small adjustments.

Truly, thank you for the care and for the work!

ClaraCasa do Caminho · Social gastronomy

I went through an X-ray with Renata and honestly, I had no idea there were so many points that could be assessed.

It was enriching and objective. It showed the need to change small details we had let slip and that can make all the difference.

She supported me with my questions, clarified things and showed the points that needed the most attention, giving a simple path through the process and showing how quickly the change can pay off.

Amazing! Thank you!!

DéboraHelp Fitness · Gym equipment maintenance

I really liked Renata's work! The X-Ray is very complete, covered extremely important points of my business and gave me an incredible perspective that helped me see many opportunities amid the challenges. I also liked the attention she gave to the particularities of my business, doing truly tailor-made work. It was done quickly, yet with great care, listening, market knowledge, technical knowledge and an amazing alignment with the latest technology trends most relevant to my business. Flawless work! Highly recommend!

BR QuantecRemote therapy
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Renata Coutinho

About me

Rê Coutinho · re.co

Hi, I'm Rê Coutinho, and for 25 years I have helped companies unblock strategy and execution. I worked in large advertising, design, branding and technology agencies, on projects for national and international brands, plus many impact startups. I opened and closed companies. And since 2014 I have run my own consultancy. I have seen up close, in businesses of every size, what separates those who grow from those who stay in the same place: almost always, it is a lack of knowledge and of clear direction.

In big projects, positioning decisions came after a lot of analysis, with a team and a method. Along the way I got to know small businesses that make a big impact on society, where the person who decides is the owner, in the middle of the daily rush.

I always wanted to help them position themselves clearly and sell more and better. Today, with AI, I can bring them the same standard I applied to big brands. You fill in a form, with no meeting on your calendar, and within 72 hours you receive the Brand X-Ray: a diagnosis with an action plan. Deep work where technology speeds up the analysis, and, at re.co, I review it and answer for every deliverable.

My purpose is simple: to put the know-how of someone who worked with big brands within reach of people who build their own business, at a very affordable price.

linkedin.com/in/renatascoutinho

Brands I worked with throughout my career

Selected cases

Every one of these projects started the same way: understanding the market and the business before creating anything. The Brand X-Ray is that first step, sized for your business.

How the Brand X-Ray works

  1. 01

    Your request

    You fill in the form about your business, website and social media. No meetings on your calendar.

  2. 02

    Understanding

    A deep analysis of your business, channels, communication and goals.

  3. 03

    Research

    We map 6 to 10 real competitors in your market.

  4. 04

    Diagnosis

    Clear guidelines for improvements, positioning and AI tools for your day to day.

  5. 05

    Action

    A simple, step-by-step guide to help you put it into practice.

  6. 06

    Delivery

    You receive the complete Brand X-Ray within 72 hours after payment and the full briefing.

The Brand X-Ray exists to bring the clarity of big brands to the day to day of those who run a small business.

Our consultancy can also help with other services. Details and pricing are shared after the Brand X-Ray, once we understand your real needs.

Request your diagnosis

If you need to improve your company's communication, build a clear positioning, increase the perceived value of your brand and organize all of it to unblock your business, start here. Fill in the form and we confirm by WhatsApp.

you receiveA PDF with diagnosis + action plan
diagnosis timelineUp to 72 hours after payment and briefing

When you fill in this form, we receive it on WhatsApp and get in touch to understand your case, arrange payment and take the full briefing, for delivery within 72 hours.

Done. Click below to send the message to re.co on WhatsApp. We will confirm if it makes sense and agree on the next step.

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